Welcome to the ultimate guide on how to stand out and increase interest in your booth at a trade show! At Display Design, we help businesses of all kinds excel at promoting their businesses at tradeshows. No two shows provide the same experience and navigating getting people to your booth and keeping them interested in what you have to offer can be tricky. Whether you’re a seasoned pro or a trade show newbie, here are 5 tips will help you make a splash and stand out from the competition at your next trade show.
1. Offer something truly extraordinary
Let’s face it, trade shows can be pretty boring. So why not spice things up by offering a product or service that is completely out of this world? Maybe it’s a hoverboard that can also make coffee or a device that translates your dog’s barks into human language. Whatever it is, make sure it’s something that will make people stop and stare (in a good way).
2. Make your booth a work of art:
A visually appealing booth is a must, but why not take it to the next level by turning it into a masterpiece? Think colorful graphics, interactive displays, and maybe even a life-size replica of the Mona Lisa made entirely out of Legos. You’ll definitely be the talk of the show. Not sure where to start oo what features your booth should have. Take a look at our gallery page for inspiration.
3. Get up and get moving
Sitting behind a table all day is a recipe for boredom (and a sore butt). So why not wander around the show floor and chat with attendees about your products or services? You never know, you might even make a few new friends or referral partners in the process.
4. Run a promotion or contest that people can’t resist
Who doesn’t love free stuff? Consider offering a promotion or running a contest to draw people to your booth. Maybe it’s a raffle for a free vacation, or a discount on your products if attendees can beat you in a game of rock-paper-scissors. Just make sure the prize is worth it – no one wants to play for a bag of stale popcorn. If you are not sure where to start, speak with one of our account reps to discuss our large catalogue of accessories to make your contest stand out.
5. Follow up with leads like a boss
Okay, the trade show is over and it’s time to get down to business. Make sure to follow up with any leads you generated, and do it in style. Maybe you can send a personalized video message thanking them for stopping by your booth, or write a handwritten note on fancy stationary. Just don’t forget to include your contact information, or all your hard work will be for naught.
We hope these tips have inspired you to think outside the box and get creative at your next trade show. Remember, a little bit of effort can go a long way in making your booth the talk of the show. Good luck, and happy selling!