Now that the show is done, What do you need to do to close the deal?

Trade shows are bustling hubs of activity where businesses can connect with potential clients, showcase their latest products, and gather valuable leads. However, the real work begins after the trade show ends. Closing leads is a critical part of the process, and it requires a strategic approach to turn those prospects into loyal customers. In this blog post, we’ll explore five essential trade show tips to help you close your leads effectively. By following these steps, you’ll maximize your return on investment and build stronger relationships with your prospects.

1. Follow Up Promptly and Personalize Your Outreach

One of the most important trade show tips is to follow up with your leads as soon as possible. Timing is crucial because the longer you wait, the colder the lead becomes. Ideally, you should aim to contact your leads within 24 to 48 hours after the event.

Personalization Matters
When you reach out, make sure to personalize your messages. Reference specific conversations or interests that were discussed during the trade show. For example:

“Hi Sarah, it was great meeting you at the XYZ Trade Show! I enjoyed our conversation about sustainable packaging solutions and wanted to share some additional resources that might interest you.”

This approach shows that you were attentive and genuinely interested in their needs, which can significantly increase your chances of closing the lead.

2. Segment and Prioritize Your Leads

Not all leads are created equal. After a trade show, it’s essential to segment and prioritize your leads based on their level of interest and potential value to your business.

Segmenting Leads
Create categories such as hot, warm, and cold leads. Hot leads are those who showed strong interest and are ready to make a decision soon. Warm leads may need more nurturing, while cold leads are unlikely to convert quickly but shouldn’t be neglected entirely.

Prioritizing Efforts
Focus your immediate efforts on hot leads, providing them with the information and attention they need to move forward. For instance, schedule follow-up calls or meetings with hot leads to discuss their specific requirements and offer tailored solutions. Warm leads should receive regular updates and nurturing emails to keep them engaged, while cold leads can be added to a longer-term drip campaign.

3. Leverage Social Media for Continued Engagement

Social media is a powerful tool for maintaining engagement with your trade show leads. After the event, connect with your prospects on platforms like LinkedIn, Twitter, and Instagram.

Social Media Tips

LinkedIn: Send personalized connection requests to your leads with a brief message reminding them of your meeting at the trade show.
Twitter: Follow your leads and engage with their posts by liking, retweeting, or commenting on relevant content.
Instagram: Share photos and updates from the trade show, tagging your leads and using relevant hashtags to keep the conversation going.

For example, you could post a photo of your booth with a caption like, “We had an amazing time at the XYZ Trade Show! Thanks to everyone who stopped by. Let’s keep the conversation going! #TradeShowTips #XYZTradeShow”

4. Provide Valuable Content and Resources

To keep your leads engaged and moving down the sales funnel, provide them with valuable content and resources tailored to their interests and needs. This can include:

Educational Content

Ebooks and Whitepapers: Offer in-depth insights into industry trends, best practices, or case studies that address the challenges your leads face.

Webinars and Videos: Host webinars or create video content that dives deeper into the topics discussed at the trade show.

Follow-Up Emails
Send follow-up emails with links to these resources, personalized to the conversations you had at the trade show. For example:

“Hi John, it was a pleasure meeting you at the ABC Trade Show. Based on our discussion about improving retail displays, I thought you might find our latest ebook on ‘Innovative Display Solutions’ helpful. You can download it here [insert link].”

This approach not only keeps your leads engaged but also positions your company as a valuable resource and industry expert.

5. Offer Exclusive Post-Show Deals and Incentives

Everyone loves a good deal, especially after a trade show where attendees are often comparing multiple vendors. Offering exclusive post-show deals or incentives can give your leads an extra nudge towards making a purchase decision.

Examples of Incentives

Discounts: Provide a special discount on products or services for a limited time after the trade show.

Free Trials: Offer a free trial of your product or service so leads can experience the benefits firsthand.
Bonus Services: Include additional services or products at no extra cost for orders placed within a certain timeframe.

For instance, you could send an email like this:

“Hi Lisa, thank you for visiting our booth at the DEF Trade Show. As a special thank you, we’re offering a 15% discount on all orders placed within the next 30 days. Use code ‘TRADE15’ at checkout to take advantage of this exclusive offer. Looking forward to working with you!”

Secure Your Success with a Free Quote Today!

Closing leads after a trade show requires prompt follow-up, personalized communication, and strategic engagement. By following these trade show tips, you’ll be well on your way to converting prospects into loyal customers.

At Display Design, we’re committed to helping you succeed. Whether you need eye-catching displays, innovative design solutions, or expert advice, we’ve got you covered. Ready to take the next step? Contact us today for a free quote and let’s turn your leads into lasting partnerships.

Trade Show Display Design Services

How to make your next trade show a success

Whether this is your first trade show or your 50th, the way you display your products can significantly impact your success. An eye-catching and well-organized booth not only attracts more visitors but also helps in conveying your brand message effectively. Trade shows provide a unique opportunity to showcase your products directly to potential customers, industry professionals, and partners. To maximize this opportunity, it’s crucial to understand the best practices for product presentation. In this article, we’ll provide you with updated tips and innovative strategies to make your trade show display the most effective it can be, ensuring you stand out in a crowded exhibition space and drive meaningful engagement with your audience.

1. Limit the Number of Products

Having too many products at your display can look cluttered and disorganized, making it harder for people to navigate your booth. Focus on showcasing your most popular, best-selling items, or key products. Many exhibitors report increased engagement and sales after downsizing their product range.

2. Have an Engaging Demonstration

A captivating demonstration is crucial for stopping traffic on the trade show floor. It engages prospects, leaves a lasting impression, and encourages them to return for more or make a purchase on the spot. Make your demo interactive and informative to stand out from the competition.

3. Enlarge Your Small Products

Drawing attention to smaller products can be challenging. Use high-quality graphics, pop-up displays, or live demonstrations to highlight these items. Showcasing small products in use can attract interest and make them more noticeable.

4. Illuminate Your Products

Ensure your products are the stars of your trade show display. Use spotlights, uplighting on shelves or display cases, and strategic lighting throughout your booth to highlight key items. Proper lighting can dramatically enhance the visual appeal and draw attention to your products.

5. Incorporate Interactive Technology

Interactive technology like touch screens, virtual reality, or augmented reality can provide an immersive experience for attendees. These tools can demonstrate your products in a unique and memorable way, increasing engagement and interest.

6. Utilize Clear Signage and Branding

Clear signage and strong branding help attendees quickly understand what your booth offers. Use large, readable fonts and high-contrast colors to ensure your message is visible from a distance. Consistent branding throughout your booth reinforces your brand identity.

7. Create a Comfortable Space

Ensure your booth is inviting and comfortable. Provide seating areas where visitors can rest and engage with your products at their own pace. A welcoming environment encourages longer visits and deeper interactions with your brand.

8. Offer Exclusive Trade Show Deals

Attract more visitors to your booth by offering exclusive trade show deals or discounts. Promote these special offers prominently in your booth to entice attendees to make a purchase during the event.

These are just a few tips to enhance your product display at your next trade show. For more expert advice and to create a stunning trade show display, contact Display Design for a free quote today!

Ready to make a lasting impression at your next trade show?

Contact Display Design for a quote and start planning your winning display today! Our team of experts is ready to help you design a booth that not only attracts attention but also converts visitors into loyal customers. Whether you need help with layout, lighting, interactive elements, or branding, we have the experience and creativity to bring your vision to life.

Get a quote today and take the first step towards trade show success. Let’s make your next event the best one yet!

pop-up banners

These days there are so many types of display advertising for you to choose from, such as: booths, displays, popup displays, etc. So why would someone want to go old school, and use retractable banner stands Edmonton? Well the answer is simple, as banner stands are still a great way to show off your business and products, as well as being portable.

Here are a few advantages of using retractable banner stands for you to consider:

pop-up bannersQuick and Easy Setup
Displays like trade show booths can take hours to setup, but retractable banner stands Edmonton take only minutes.

Portable
This is one of the best advantages of banner stands. The fact alone that they are portable and lightweight, make them the easy choice. The carrying case is small enough that it can be carried easily and stores in any vehicle for transport.

Flexible
The beauty of retractable banner stands Edmonton is that they can be used many times and in many different places. You can choose to reuse the banner stand at many different events, or you can change them out, if you wish to use them at the office.

Retractable banner stands Edmonton,Pop up displays Edmonton,Display design EdmontonCost Effective
Compared to other forms of display advertising, banner stands are much more affordable. They come in many different prices, giving you many different options to choose from.

These are just a few advantages of retractable banner stands Edmonton. For more tips and information contact Display Design today!

Billboard advertising is a great way to advertise your business to the masses in Edmonton, in fact outdoor displays Edmonton are still one of the most popular ways to advertise. Billboards allow you to reach people right in their own neighbourhood, on their commute to work, etc. There are many advantages to billboard advertising, and in this article we are going to discuss a some of them.

Size Advantage
With advertising you really only have a few seconds to catch someone’s attention, and the size of outdoor displays Edmonton is a huge advantage. With a big, bright, and colorful billboard you are sure to leave an impression on people who pass by.

Free to everyone
The great thing about billboards is the advertising is free for the people who see it. People don’t need to spend money on newspapers or magazines to then see your ad.

Guaranteed Audience
With billboards you are guaranteed that people are going to see your ad, and most likely more than once. The more people are driving by your ad, the more it is going to be stamped into their brain.

24/7 Display
One of the downfalls of online advertising is that your ad may be taken down at times throughout the day. With outdoor displays Edmonton or billboards, your ad is going to be shown all day every day, for as long as you want.

There are many other advantages of outdoor displays Edmonton so, for more tips and information contact Display Design Edmonton today!

Welcome to the ultimate guide on how to stand out and increase interest in your booth at a trade show! At Display Design, we help businesses of all kinds excel at promoting their businesses at tradeshows. No two shows provide the same experience and navigating getting people to your booth and keeping them interested in what you have to offer can be tricky. Whether you’re a seasoned pro or a trade show newbie, here are 5 tips will help you make a splash and stand out from the competition at your next trade show.

1. Offer something truly extraordinary

Let’s face it, trade shows can be pretty boring. So why not spice things up by offering a product or service that is completely out of this world? Maybe it’s a hoverboard that can also make coffee or a device that translates your dog’s barks into human language. Whatever it is, make sure it’s something that will make people stop and stare (in a good way).

2. Make your booth a work of art:

A visually appealing booth is a must, but why not take it to the next level by turning it into a masterpiece? Think colorful graphics, interactive displays, and maybe even a life-size replica of the Mona Lisa made entirely out of Legos. You’ll definitely be the talk of the show. Not sure where to start oo what features your booth should have. Take a look at our gallery page for inspiration.

3. Get up and get moving

Sitting behind a table all day is a recipe for boredom (and a sore butt). So why not wander around the show floor and chat with attendees about your products or services? You never know, you might even make a few new friends or referral partners in the process.

4. Run a promotion or contest that people can’t resist

Who doesn’t love free stuff? Consider offering a promotion or running a contest to draw people to your booth. Maybe it’s a raffle for a free vacation, or a discount on your products if attendees can beat you in a game of rock-paper-scissors. Just make sure the prize is worth it – no one wants to play for a bag of stale popcorn. If you are not sure where to start, speak with one of our account reps to discuss our large catalogue of accessories to make your contest stand out.

5. Follow up with leads like a boss

Okay, the trade show is over and it’s time to get down to business. Make sure to follow up with any leads you generated, and do it in style. Maybe you can send a personalized video message thanking them for stopping by your booth, or write a handwritten note on fancy stationary. Just don’t forget to include your contact information, or all your hard work will be for naught.

We hope these tips have inspired you to think outside the box and get creative at your next trade show. Remember, a little bit of effort can go a long way in making your booth the talk of the show. Good luck, and happy selling!

When it comes to designing tradeshow displays Edmonton, the images and information should be simple and clean. Here are some tips on designing an effective display.

Selecting images for your display
The best images you can use for your display are simple and clear images. Many people like to choose different and artistic imagery for their display, but this can actually hurt your display as these images can become distracting.

Retractable banner stands Edmonton,Pop up displays Edmonton,tradeshow displays EdmontonYour trade show headline
The headline is usually the first thing people read so you want your headline to be short and to the point. You won’t always get every single person at the trade show to your booth, but having a headline that grabs people’s attention is the best way to get passerby’s to stop by or come back to your booth.

The product description
When writing the description of your product on your trade show, make sure you don’t completely describe the product as the description can be too long. Most people will not spend that much time at your booth to read it all, and if the headline and description is enough to pull someone in, you can describe the product yourself in person.

Retractable banner stands Edmonton,Pop up displays Edmonton,tradeshow displays EdmontonLet your branding stand out
You won’t believe how many people do not show their branding or hide their branding on their tradeshow displays Edmonton. You’re paying a lot to be at the event/trade show so make sure your company stands out, this will get your branding recognized in the future.

There are many other tips on making your tradeshow displays Edmonton effective for your business. For more tips and information contact Display Design today!

With the internet and social media becoming very powerful ways to market your business and your products, things like trade shows are still happening and are very effective when promoting your business and products.

Here are some tips and benefits of having a tradeshow displays Edmonton:

Display design Edmonton,Outdoor displays Edmonton,tradeshow displays EdmontonEngage and interact with your audience
Having a booth at a trade show is an excellent way of meeting new people and potential customers. Most of the people you are talking to at a trade show are there to browse the booths already, so it’s your job to catch their attention and draw them in.

Creating a custom trade show display with Display design Edmonton is your first step in doing this. Designing your booth with a great design, showing off your products and information is what you need to do to get started.

Building Your Identity
Tradeshow displays Edmonton are one of the best ways to build your brand and identity at one of these conferences. As a new business, this is key to getting your company name and brand out to the public, whether it be customers or distributors. Having an amazing looking trade show display can show these people that you are a company to be taken seriously.

Display design Edmonton,Outdoor displays Edmonton,tradeshow displays EdmontonHolding on to their attention
Now that you’ve completed the steps above and have caught the eye of these customers and distributors, it’s time to keep their eyes focused on you. Your display has wowed them, but having something like a promotion or great presentation can really help to keep them at your booth instead of moving on to another one.

These are just a few benefits of having an amazing tradeshow display in Edmonton. For more tips and information contact Display Design today!

Whether this is your first time at a tradeshow or your 50th, you may be wondering if there is a specific way you should be displaying your products at your booth, and if there is an advantage. In this article we are going to give you a few tips on displaying your products to make your tradeshow displays Edmonton the best and most effective it can be.

tradeshow displays Edmonton,Retractable banner stands Edmonton,Pop up displays EdmontonLimit the number of products
Having too many products at your display can end up looking too cluttered and disorganized, and can also make it harder for people to enter your booth. Only bring the most popular, best selling items, or your key products to your display. Many sellers have reported an increase in results after downsizing their product numbers.

Have a great demonstration
Having a great and eye catching demonstration is key for stopping the traffic on the tradeshow floor. It engages prospects and leaves a lasting impression making them want to return for more or purchase the product right then and there.

tradeshow displays Edmonton,Retractable banner stands Edmonton,Pop up displays Edmonton

Enlarge your small products
It can sometimes be tricky to draw attention to smaller products at a tradeshow. Using some great graphics, popup displays Edmonton, or a demo showing the small product in use can bring some life to the otherwise harder to notice products.

Shine some light on your products
If you are showcasing products at your tradeshow display Edmonton then you will want to make sure they are the star of the show. You can have spotlights shining down on the product, uplighting on your shelves or display cases, or many lights throughout your entire booth.

These are just a few tips to better display your products at your next tradeshow. For more tips and information contact Display Design for more information today!

Trade shows are one of the best ways to showcase your business and services, as trillions of business deals are done at trade shows each year. The trade show displays that stand out the most are the ones that normally have an edge over the rest, but they are not always successful.

Here is a list of what you can do to make sure your tradeshow displays Edmonton are successful:

tradeshow displays Edmonton,Retractable banner stands Edmonton,Pop up displays EdmontonFirst Impressions
Many people ate tradeshows like to move around quickly to see as much as possible, so if your display isn’t eye catching, or stands out from the rest, the people won’t spend much time there. The display is the person’s first impression of your brand and company, so you want to make sure that first impression is a good one.

 

 

tradeshow displays Edmonton,Retractable banner stands Edmonton,Pop up displays EdmontonPromotion
This tip goes hand in hand with the first tip, a great way to catch someone’s eye is to have eye popping promotions, or hand out promotional items such as big stickers, buttons, or light up wrist bands. This is a great way to extend your reach outside of your booth, as people will see others wearing them and ask questions about them.

 

 

 

tradeshow displays Edmonton,Retractable banner stands Edmonton,Pop up displays EdmontonCrowd Interaction
If you have a way to interact with the crowd or something to keep them around, this will definitely help draw attention to your tradeshow displays Edmonton. If you have a product or an interactive kiosk, demonstrate how to use these things, and this will keep people engaged and others will see this and want to try it themselves.

Are you attending a trade show and require an amazing tradeshow display, Retractable banner stand, or pop up banner stand? Contact Display Design for more information today!

Retractable banner stands are becoming more popular these days in the marketing world. They are a great and convenient way to show off your business at the office and trade shows. They are lightweight and easy to transport, which makes them perfect for bringing to trade shows and conventions.
Here are some of the reasons retractable banner stands in Edmonton are just what you need for your business:

Retractable banner stands Edmonton,Pop up displays Edmonton,Display design EdmontonAffordable
One of the best things about retractable banner stands is that they’re much cheaper than any other trade show displays. Most will vary in price depending on some factors such as size, graphics, etc. But they’re still the most affordable option.

 

 

Retractable banner stands Edmonton,Pop up displays Edmonton,Display design EdmontonConvenience

Not only are retractable banner stands affordable, but they’re also the most convenient popup display you can find. They are so easy it only takes just a few quick steps to setup and take down your retractable banner stand. On top of that they are much easier to get around than other displays, as most stands will come with a bag that you can easily carry around. They are also safe to travel with as the hard case can keep them safe in any motor vehicle.

 

Retractable banner stands Edmonton,Pop up displays Edmonton,Display design EdmontonBuild Your Brand
Retractable banner stands are also a great way to build your brand and get recognized quickly and easy. For a new business this is one of the most important things you can do to get your name and brand out there to customers and distributors. A well designed Retractable banner stand can show these people that you mean business and should be taken seriously.

Are you attending a trade show and require an amazing Retractable banner stand? Contact Display Design for more information about our retractable banner stands in Edmonton today!

Retractable banner stands Edmonton,Pop up displays Edmonton,Display design Edmonton,Outdoor displays Edmonton,tradeshow displays EdmontonAre your signage and displays not being recognized at tradeshows? First impressions really do count and nowhere is this truer than in the events, tradeshow or exhibition arena. Statistically your tradeshow display only has 8 seconds to draw someone in, any longer than that may cause the exhibitor to go towards a competitors display. To make sure this doesn’t happen, you need to turn to Display Design to ensure that your tradeshow display stands out amongst the crowd.

Display Design offers a variety of Popup Displays, Banner Stands, Table Top Displays, Modular Exhibits, and Custom Exhibits, to make sure that you and your company are well represented at your next Edmonton Tradeshow.

 

Retractable banner stands Edmonton,Pop up displays Edmonton,Display design Edmonton,Outdoor displays Edmonton,tradeshow displays Edmonton

Most companies at tradeshows will just use the Table Top Displays with maybe a Popup Display or Banner Stands, but we recommend using a Custom Exhibit. Custom Exhibits allow you to combine all of the products mentioned above, with Laminate, fabric, graphics, extrusions, interactive modules, seating, furniture, all included in your Custom Exhibit. We will work with you to design and build your exhibit to give you the edge you need over your competition.

Do you have a unique idea for your booth? Contact Display Design for more information about our Custom Exhibits and any other Edmonton Tradeshow displays you require!