Planning the ultimate trade show experience can be a challenge. If you’re new to trade shows or you need to update your booth’s look, take note of these easy tips to design a completely new trade show experience for attendees (and for your team!)
Step 1
Plan well in advance to
To Save Money
Trade shows are a major investment for any company, so it’s always ideal to keep expenses low. One of the best ways to do this is by planning ahead.
Here are some items you can book early and save money on:
Ordering your trade show materials well in advance ensures your trade show printer and display provider will have enough time for kitting and shipping of your items. Unlike Display Design, many printing and display companies are not willing to work faster than their standard turnaround times.
Step 2
Before You Arrive
Think Through Your Entire Booth
There’s nothing worse than arriving at a trade show and realizing you’ve overlooked some crucial component for your display. We recommend practicing setting up at least once before you head out. At Display Design, we’re happy to walk our customers through this crucial stage once they have their materials ready for presentation.
If you’re completing a practice run on your own, check that you have all the components you need for your booth (including banner stands and accessories). It’s particularly important to double-check everything if you’ll be doing demonstrations, taking payments, giving out samples, or offering on-site services.
Step 3
Capture and
Hold Attention
Getting there and setting up is only half the battle. Trade shows often feel like a battle for a critical resource: attention. Once you have your trade show booth booked, you’ll need to plan out how you’ll engage the people attending.
Here are a few out-of-the-box ideas to get more traffic to your trade show booth:
Trade Show Display Set Up Videos
When you have the right products, setting up and tearing down your trade show display booth shouldn’t take longer than a minute or two per item. Browse through some of our product set up videos to see how easy your trade show installation can be.
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at your next trade show?
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